Beach Body surgery trends

The Brazilian Butt Lift Surgeons have revealed that the new trend for cosmetic surgery coming to Europe from the United States is the so called ‘Brazilian  Butt Lift’.

The American Society of Plastic Surgeons have reported that the number of patient requests for  the Brazilian Butt Lift rose by 474% between 2004 and 2008, which is by far the sharpest  increase in any single procedure in the last three  decades. In the United States, this procedure is  well established as ‘beach body’ surgery and in Miami and Los Angeles, which are the traditional plastic surgery hotspots, the results of this trend  are clearly obvious. Extremely slim waists paired with firm and curvy buttocks are the rule rather than the exception, an extreme look that is impossible to achieve with just diet and exercise. “The name ‘Brazilian Butt Lift’ is somewhat misleading as the procedure did not originate in Brazil, but was developed in the U.S.” says  Dr. Alexander Aslani, Head of the Department of Plastic Surgery at Málaga’s Quirón Hospital.

Apart from his position as Chairman of the Quirón  Plastic Surgery department, he is also in private  practice at the Cirumed Clinic in Marbella. Dr. Aslani and his team of specialists have  seen a massive increase in enquiries for this kind of surgery in the last two years. “In Spain this kind of surgery has always been more popular than  elsewhere in Europe and I believe that’s related to the lifestyle”, says the surgeon. Whilst in America, voluptuous celebrities like  The American Society of Plastic Surgeons have reported that the number of patient requests for  the Brazilian Butt Lift rose by 474% between  2004 and 2008, which is by far the sharpest  increase in any single procedure in the last three decades. In the United States, this procedure is  well established as ‘beach body’ surgery and in  Miami and Los Angeles, which are the traditional  plastic surgery hotspots, the results of this trend  are clearly obvious. Extremely slim waists paired  with firm and curvy buttocks are the rule rather  than the exception, an extreme look that is  impossible to achieve with just diet and exercise. “The name ‘Brazilian Butt Lift’ is somewhat  misleading as the procedure did not originate  in Brazil, but was developed in the U.S.” says  Dr. Alexander Aslani, Head of the Department  of Plastic Surgery at Málaga’s Quirón Hospital.  Apart from his position as Chairman of the Quirón  Plastic Surgery department, he is also in private  practice at the Cirumed Clinic in Marbella. Dr. Aslani and his team of specialists have  seen a massive increase in enquiries for this kind of surgery in the last two years. “In Spain this kind  of surgery has always been more popular than elsewhere in Europe and I believe that’s related to the lifestyle”, says the surgeon. Whilst in America, voluptuous celebrities like  So what is a Brazilian Butt Lift? “Essentially, the Brazilian Butt Lift consists of removal of fat from one area and transfer to  another, a procedure that we call fat transfer or fat grafting,” says Dr. Aslani. “In the ideal scenario, this fat is taken from typical female problem  zones such as saddlebags and love handles. The goal is not really to make the buttock bigger but to make them shapelier, firmer and tighter. For a good result, creating a slim waist and shapely legs  is as important as the fat transfer.”

So will Marbella be the point of entry for Brazilian Butt Lift surgery in Europe?

“I think so, at least to a certain degree,”  says Dr. Aslani. “In the U.S, the surgery  has seen the greatest demand in beach  locations in Florida and California. Speaking  for my own practice, I can definitely confirm  that the increase in demand is dramatic. I do not know how far this is influenced  by the fact that we are in the South of Spain,  although I am convinced that Marbella will  once again be a trendsetter in this regard.” But Marbella does not only score with  its location, it is also seen as a hotspot for new technology. “I think that our increase in Brazilian Butt Lift enquiries can only  be explained by the fact that we practice  in a place like Marbella. The procedure works best in combination with jet-assisted  liposculpture, the so-called Body Jet  lipocollector technology. It enables precise  contour shaping and the harvest of high  quality fat transplants at the same time. The jet assisted fat transfer technique has  got the best take rates documented in  scientific literature, and it makes it possible  to do the procedure under local anesthetic.  Since we are the only hospital department in Spain using this technology, this will most  definitely contribute to a concentration of  patient referrals.

So who is it right for?

“It works best in patients who want their buttocks to be firmer and shapelier,  and at the same time have excess fat that they would want to get rid of”, says Dr.  Aslani. “Many patients initially come for fat  removal, and they are usually quite happy  to learn that the fat that bothers them so  much in one place can be of enormous  aesthetic benefit elsewhere. We use the latest version of the Canfield 3D Mirror  photosimulation system, so we simulate  on the actual patient what the effect of any cosmetic surgical procedure would look like.”

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